Word: adding
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Dates: during 2000-2009
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...most inventive, assaultive - and just plain funny comedy since South Park: Bigger, Longer & Uncut. One clue to the movie's early power is the unease it has sparked among the presumed objects of its ridicule. The real Kazakhstan, perhaps taking a hint from Kurdistan's recent ad campaign promoting itself as "the other Iraq," is busily devising a publicity effort to counter Borat's supposed national slander...
...sent Jamie some pictures and talked up my brand to her, which I described as being a perfect blank slate?one that had been building equity not only because I write about myself ad nauseam but also because I talk about myself ad nauseam to my friends and family...
Jamie gently explained that beauty ads, not tea spots, have high production values and a history of famous, classy faces. Being in a beauty ad, she said, means you're sexy. I have always wanted to be sexy. So for the next few weeks, Jamie made calls on my behalf and discovered that several of her contacts at hair companies were familiar with me and, in some cases, my hair. All I had to do was boost my visibility. Jamie suggested getting my name splashed in gossip columns by dating a celebrity. That was Jamie's best idea yet?although...
David Asher, vice president and general merchandise manager of womenswear at Holt Renfrew, the Canadian department store, says the savviest of shoppers get Akris because these fashion purists "aren't motivated by splashy ad campaigns but by fresh femininity, superior construction and focus on each piece of clothing, rather than on an overextended megabrand with its name on every manner of product category...
BEYOND FURNITURE Charme relaunched the historic Scottish cashmere label Ballantyne in 2003. The company repositioned the brand, creating a fresher ad campaign and opening three flagship stores...