Word: adding
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...surefire way to shift that soap powder or boost that burger chain. But now, although not facing imminent extinction, the format is beginning to look as obsolete as the black-and-white TV set. According to ZenithOptimedia, an advertising buyer and research company, TV's share of the ad market in Western Europe peaked in 2004. Advertisers know all too well that digital TV's hundreds of channels and video-on-demand services have made it impossible for a handful of commercial channels to reach the enormous audiences they once enjoyed. Indeed, digital systems often come with digital video recorders...
...exciting new medium, she says, "and a lot of brands don't understand it. I wanted to be one of the first fashion brands to use it to target my audience." But while no one disputes the technical prowess of the new generation of ads, that doesn't mean they actually work. In the case of the infamous Feather, as much as Welsh blogger Huntley enjoyed and shared the site, he didn't realize it was an ad for Axe. Are some viral campaigns too cute by half, thus reducing their effectiveness? Perhaps. But as Paul Bates, ad-industry analyst...
...Gore, Movie Star His new documentary on global warming is a great campaign ad: "Elect me or we will...
...crowd at the National Geographic Society - a suitably studious setting - saw it as the world's longest campaign ad. Even as Gore's spokesman circulated, repeating the words "He's not running" so frequently it started to sound like a round, no one wanted to believe...
...continental equivalent of the appendix), casts Gore's life into the soft-focus glow most often associated with The Man From a Place Called Hope. His young days on the farm. Triumph over family tragedy. Determination and grace after humiliating defeat. And just as in a campaign ad, Gore carefully paints an unflattering picture of his opponent without ever mentioning his name. It's all "the current Administration" this and, even more conveniently, "they" that. A savvy move, considering the race is still against a Candidate to Be Named Later. Viewed through the optimistic lens of the post-premiere chatterers...