Word: adding
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Dates: during 2000-2009
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...know it’s time to hoarde duct tape and canned goods when your local coffee shop starts plastering Harvard Square with ads. Recently, Cambridge’s own Toscanini’s blanketed the Holyoke Center with countless advertisements, not unlike larger retailers in the Square such as Adidas and Starbucks. The coffee shop’s ads targeted Harvard students by referring to the reading period workload. One such ad read, “During Reading Period drink mild George Howell coffee for better grades.” The end of the ad suggested caffeine consumption improves...
...estimates anti-spyware revenues will skyrocket to $305 million in 2008, up from just $12 million in 2003. As companies rush to cash in on this booming market, which one should you choose? PC Magazine editors' current highest ratings are for Webroot's Spysweeper, Lavasoft's Ad-Aware Plus and PC Tools' Spyware Doctor, all priced under...
...friend. Many companies now create pieces of technology that we can use so we don't have to develop all of it ourselves. The bigger challenge is understanding what an advertiser will need, how clients will use the information, and how they will put a value on an ad as the ad goes from the TV to the PC to the video iPod to somewhere else...
...movie rsum whose highlights are Mixed Nuts and Death to Smoochy, Jon Stewart won't be confused with Jimmy. But big-screen chops aren't essential to the job; Johnny Carson was a five-time winner as Oscar host. Besides, the new guy has miles of charm, glib ad-lib-ability and the planet's smartest comedy writers. If Stewart can't make this year's Oscar show the wittiest in memory ... well, the Academy could turn next year to another cool dude over at Comedy Central. Paging Stephen Colbert...
...ever there was clear evidence ofthe changes in U.S. society since the time of King, it is in the juxtaposition of the photos on your front and back covers. The back-cover ad, portraying Serena Williams as the strong, empowered woman she is, could not have been rendered in King's day. Today we take such portrayals of black women for granted. But they would have been impossible if not for the efforts of King and his movement. There is much more to do, but look how far we've come. CHARLES M. CORRELL Conway, Mass...