Word: adding
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Dates: during 2000-2009
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...override a governor's veto on April 7, making the states the third and fourth in the country where gay marriage is now legal. (The other two are Connecticut and Massachusetts.) In response to these recent additions, the National Organization for Marriage rushed out this ominous new television ad ahead of schedule, featuring monologues from parents, teachers and doctors in gay marriage battleground states worried about what same-sex unions mean for their freedom. "This comes from the heart of people who want to protect marriage," says Maggie Gallagher, president...
...Well, it's not exactly straight from people who want to "protect marriage." The zombie-like figures in NOM storm ad are actually actors - whom in retrospect Gallagher might have some regret over hiring. Shortly after the NOM ad was released, the Human Rights Campaign, a gay rights advocacy organization, got its hands on some of the characters' very watchable audition tapes. (The audition videos were a huge hit on YouTube, but were quickly removed due to copyright infringement...
...cost to Tayman? "Almost $9,800, all in," he said. As for revenue, he just sold his first display ad, for, well, the low three figures. But it's a start: "We've already reached ramen profitability." His math: he spends about $75 a month on server fees and other expenses...
...thought, Why not host people in our own apartment?" Gebbia said. "It was a way to make a few extra bucks to offset our already expensive rent." The guys had an extra bed, a sofa and an air mattress and decided to offer, via the conference's website, ad hoc bed-and-breakfast accommodations. Thus was born AirBnB.com They made $1,000 that week and were shocked to find that their customers weren't teenage slackers but were instead older folks, including a 45-year-old father of three. Said Gebbia: "It completely blew away our assumptions...
...that depends on automotive advertising. But he knew that going in. "I wanted to launch into the dip so that by the time advertising improves, MotorMouths will be sitting pretty," he told me a few days ago. He said he was optimistic, based on recent figures that show auto ads are on the upswing. "If our current growth trends hold and the ad trends hold, MotorMouths could be a $250,000-revenue company within 18 months...