Word: adding
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Dates: during 2000-2009
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Even as Europeans and North Americans abandon their paid subscriptions - newspaper circulation contracted by 1.84% and 2.14% respectively in 2006-07, according to WAN's most recent figures - Asia's grew by 4.74%. In India alone, 11.5 million new newspaper readers were added in 2008, and ad growth is chugging along at around 10% - less robust than over the past two years but still remarkably strong. "Many people can't enjoy their morning cup of tea without their newspaper," says Rahul Kansal, chief marketing officer for the Times of India, the world's most read English-language broadsheet...
...website, VG.no, is Norway's biggest destination, period. In 2007 VG Nett, the paper's online arm, had pretax earnings of $23.4 million on revenues of $55 million, up 44% over 2006 and accounting for just over a third of VG's total profits. Online ad revenue is also over a third of VG's total. That's simply unheard of for most newspapers...
...million monthly readers (it has since grown to 8 million) to NYTimes.com, which at the time had 14 million. VG got 11 page views per session and almost 10 sessions per visitor a month - both figures almost twice those at the Times when the study was done. That boosts ad rates considerably. "If VG had the Times' numbers, revenue would fall by three to four times, and the site would be a loss-making entity," says Anand...
...bags as we toured the microwave aisle. When I called my husband to ask him to check some specs online, the salesman offered a pre-emptive discount, lest the surfing turn up the same model cheaper at Best Buy. That night, for the first time, I saw the Hyundai ad promising shoppers that if they buy a car and then lose their job in the next year, they can return it. (See 25 people to blame for the financial crisis...
Acknowledging the challenge of selling premium motorcycles in this economic environment, Harley-Davidson recently introduced a print ad aiming to play on the Sportster Iron 883's relatively low price. The message: "About six bucks a day. Cheaper than your smokes, a six-pack, a lap dance, a bar tab, another tattoo, a parking ticket ..." The Sportster line is expected to account for a larger share of Harley-Davidson's sales this year - though still less than 25% of the total. (The company notes that there is still a waiting list for the new $29,000 Tri-Glide Ultra Classic...