Word: adding
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Dates: during 2000-2009
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...Word, Excel, PowerPoint and OneNote as part of its next release of Office, that release isn't expected until 2010. Meanwhile, Zoho, which is based in Pleasanton, Calif. and has 500 employees, has been offering its free, Web-based word processor, Zoho Writer, since 2005. Google Docs, which is ad-supported, has been around since...
...traditional press, then, had more competition for scoops, influence and audience as the election became the biggest pop-culture event of the year. So the news media--all chasing the same ad dollars in a bad economy--learned the value of putting on a show. Formerly straitlaced outlets gave themselves an attitude makeover to keep up with the blogs and Comedy Central. CNN hired comic D.L. Hughley to do a late-night show, and even the stodgy Associated Press started injecting bloggy potshots and analysis into its wire stories. If you didn't snark, you didn't exist...
...campaigns, meanwhile, also learned to use new media to keep the news monster appeased. Web ads were the Molotov cocktails of campaign 2008: quick, cheap and explosive--the more outrageous, the more likely to get embedded on blogs and played for free on the news. One zany McCain ad, made around Obama's summer trip to Europe, likened Obama to actor (and pop star in Germany) David Hasselhoff. Attention-getting? Definitely. Comprehensible? Does it matter...
MICHAEL PHELPS, A-ROD, KOBE, TONY HAWK star in pantless Guitar Hero ad...
...that same stop, a reporter shouted a question about McCain's new ad featuring Biden's comments in Seattle and got no answer beyond stony silence. In the two days that I was aboard his Boeing 737 campaign plane, Biden ventured only a few steps outside his cabin at the front of the plane, which kept him safely away from the reporters at the back. When Biden suddenly appeared at the door to the main cabin, Dallas Morning News reporter Todd Gillman attempted to take a snapshot - a not-uncommon occurrence aboard a campaign plane - and was told...