Word: adding
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Dates: during 2000-2009
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What a dire time to launch a new ad platform aimed at small- and medium-size businesses! But that's just what MySpace is doing today, with a roll-your-own ad service called MyAds...
...Anyone can buy ads by going to the MyAds site and signing up. A relatively easy tool allows you to create a banner ad - you can upload your own image, graphic or corporate logo, and type your message directly into it. MySpace then allows you to "HyperTarget" (MySpace's term) your ad at a market based on the many ways the social network's 76 million active users define themselves. Age, gender, zip code, hobbies, musical preference, even the kinds of video games people like are among the data MySpace captures from users and shares with advertisers. Like Google, rates...
...DeWolfe, as well as MySpace press materials, cited the example of Dan Davis, a Chicago-area roofer who broadcast an ad called "Damaged Roof?" in the aftermath of a hailstorm at the end of the summer. An outlay of $100 got him a $30,000 job, within eight days...
...developing hybrid vehicles. Chrysler spokeswoman Lori McTavish said that Chrysler entered into a partnership with Nissan earlier this year to build trucks for the Japanese automaker. Last month, the company began building minivans with Volkswagen North America. VW is already marketing the Chrysler-built minivans with slick new ad campaign featuring Brooke Shields...
...recent months, Stanek has been working with an independent group, BornAliveTruth.org, which has been running television ads in swing states that feature an abortion survivor, Gianna Jessen, who says that "if Barack Obama had his way, I wouldn't be here." This claim is misleading, because Jessen was deemed viable after she was born following an abortion procedure. In an interview with TIME, Stanek argued that the ad should still be seen as accurate, since it is possible that a doctor could have made a different decision. "It is more of a hypothetical," she said. "Obama would have agreed with...