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...Like most beleaguered automakers these days, Toyota is offering a very attractive zero-percent financing rate on a dozen of its models. The 30-second commercial touting the program, which is saturating televised sporting events and other prime-time TV, has left viewers vitriolic. In the ad, a giant red zero moves around the screen while a sedated-sounding man hauntingly drones the line "Saved by zero" - financing, get it? - over and over. The jingle is actually a re-recording of a 1980s song of the same name by British new-wave band the Fixx. "It's right at that...
...read Monday Morning Quarterback column on si.com, wrote, "Someone please - I IMPLORE YOU - put that 'Saved by Zero' Toyota commercial out of its misery." About a month ago Colin Anderson, a freshman at Binghamton University in New York, was watching football in his dorm room when the once again ad appeared. "It was probably like the 20th time I had seen it that day," Anderson says. "It was driving me crazy." So he started a Facebook group, Stop Playing Toyota's 'Saved by Zero' Commercial. During its first week, 400 people signed up. Two weeks ago, the group...
...invective hurled the spot's way begs the question: Can an ad campaign be considered successful even if it's noticed for the wrong reasons? Toyota, as well as some marketing experts, thinks so. The Japanese carmaker is laughing off the criticism - and it may be laughing all the way to the bank. According to the company, the campaign is sending viewers to its showrooms in a dismal economic environment. "Business stinks," says Toyota marketing spokesman Joe Tetherow. The company's U.S. sales dropped 23% in October. "Our goal with the ad is to generate floor traffic...
...Microsoft-Yahoo! deal, and I'm sure his motives were pure when he tried to broker his own deal to partner with Yahoo!, let's not forget that Google was once more competitive with Yahoo! than it was with Microsoft. That is, Google's search engine and subsequent targeted-ad strategy succeeded at Yahoo!'s expense. Yahoo! was always the enemy...
...inspiring moment in local politics in that she brings refreshing diversity to a county position and sets an example for future municipal and local elections. It also vindicates the use of new media in local politics, as Sievers’s largest campaign expense was a $51 Facebook ad. In another sense, her election is an inspiration for college students to stay involved in politics and civic service, even beyond the general election— by campaigning, volunteering, or even running for office. In local politics especially, participation matters. Sievers’ election brings much-needed attention to state...