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...Word, Excel, PowerPoint and OneNote as part of its next release of Office, that release isn't expected until 2010. Meanwhile, Zoho, which is based in Pleasanton, Calif. and has 500 employees, has been offering its free, Web-based word processor, Zoho Writer, since 2005. Google Docs, which is ad-supported, has been around since...
...traditional press, then, had more competition for scoops, influence and audience as the election became the biggest pop-culture event of the year. So the news media--all chasing the same ad dollars in a bad economy--learned the value of putting on a show. Formerly straitlaced outlets gave themselves an attitude makeover to keep up with the blogs and Comedy Central. CNN hired comic D.L. Hughley to do a late-night show, and even the stodgy Associated Press started injecting bloggy potshots and analysis into its wire stories. If you didn't snark, you didn't exist...
...campaigns, meanwhile, also learned to use new media to keep the news monster appeased. Web ads were the Molotov cocktails of campaign 2008: quick, cheap and explosive--the more outrageous, the more likely to get embedded on blogs and played for free on the news. One zany McCain ad, made around Obama's summer trip to Europe, likened Obama to actor (and pop star in Germany) David Hasselhoff. Attention-getting? Definitely. Comprehensible? Does it matter...
...back to kings and cardinals, in the days when thousands of mollusks had to be crushed to make a single drop of purple dye, a process only those with servants could afford. Douglas Lloyd of Lloyd & Co., the New York City design firm that recently created a violet-hued ad campaign for Estée Lauder's fragrance Sensuous, says he chose the color for its "royal connotations, a richness that conjures the idea of religion and incense." But, he says, "at the end of the day, it's just a great, poppy color...
MICHAEL PHELPS, A-ROD, KOBE, TONY HAWK star in pantless Guitar Hero ad...