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...REAL WINNERS Democratic media consultants, who pocket a percentage of each ad buy. And the makers of TiVo, which lets viewers skip commercials...
Launching Catholics for McCain, rolling out new leadership for his religious coalition in Iowa and airing a TV ad about bonding with one of his POW camp guards over a cross, the man who once denounced Christian-right leaders as "agents of intolerance" is making an 11th-hour appeal to religious voters. Behind John McCain's turnaround: Kansas Senator Sam Brownback, who endorsed the Arizona Senator after ending his own presidential campaign. The case Brownback is making to James Dobson and others is that McCain's anti-abortion record, foreign policy credentials and electability deserve a second look...
...newly established Parenting in the Workplace Institute has a database of more than 70 U.S. companies that allow babies at work, and founder Carla Moquin says she is constantly including more. "I believe that this is actually a lot more prevalent than I've found so far," she says, adding that many companies are slow to establish formal policies but often make ad hoc arrangements for individual employees...
...news for McCain could be good news for Barack Obama, who has been leading among independent voters in recent polls and has tailored his message to focus on his ability to work across party lines. His first TV ad in New Hampshire featured a Republican, Illinois state senator Kirk Dillard, praising Obama for bipartisanship during his eight years in the state senate...
...last contested GOP primary there in 2000, but Mitt Romney - who grew up in Michigan and whose father was Governor of the state in the '60s - is making a serious bid tailored to independents' tastes. Though Romney pitched himself as a social conservative to Iowa's Republicans, his ads in Michigan and South Carolina focus on "economic pragmatism," says spokesman Kevin Madden. One ad specifically written for Michigan declares that Romney's gubernatorial experience in Massachusetts makes him well suited to help Michigan's ailing economy...