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...sometimes happens on TV, the Geico "Cavemen" ad campaign was a good idea born of a lame one. The concept, says Joe Lawson, one of the writers who conceived it, was that signing up with the insurer online was so easy "even a caveman" could do it. "It was just a dumb way of saying that our website is really easy," Lawson says. So he and his collaborators added a twist: a group of modern-day cavemen protesting the stereotyping of the ad-within-an-ad while the agency tries to make amends...
Which shouldn't be a surprise. People in "legitimate" creative fields like to believe that ads can't be art, but ads often have been as influential as TV--or more so--in pop culture. This is demonstrated by, of all things, a TV series: AMC's Mad Men, about ad executives in 1960--and possibly the best new show you'll see this summer...
Created by Sopranos writer Matthew Weiner, the drama (debuting July 19) is set just after the creation of the revolutionary "Think Small" Volkswagen ad campaign, a time widely considered to be Madison Avenue's golden age. "Admen were the rock stars of that era," Weiner says. "They had creative jobs, they earned a lot of money, they drank a lot. There was this real cowboy image...
...eventually caught up, but ever since, there's been a dialogue between the "real" shows and the spots that pay the bills. The conversational humor of The Office--which Lawson cites as a model for the cavemen spots--owes a debt to the deadpan ads from FedEx, Monster.com and so on that target the same upscale demographic. The crossover hasn't always worked: Baby Bob, a talking-baby sitcom based on an ad, was insipid. But Max Headroom, a black-humored sci-fi series based on a Coca-Cola campaign itself based on a British TV show, was brilliantly subversive...
...Stanford wonder kid just like those Google guys who burst Yahoo's bubble. Yang is likely to take a back-to-basics approach to Yahoo, focusing on streamlining the company's many ventures to squeeze more revenue out of the company's new Panama advertising system, a revamped ad platform created to compete more aggressively against Google. "Yang's strengths are sentimental, technical, and basic," says Jordan Rohan, technology analyst with RBC Capital Markets...