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...Pagels: So far as I know, all the so-called "fathers of the church" glorified martyrdom. Ignatius, who wrote in Syria in around 108 AD, speaks passionately about "being ground up by the teeth of wild beasts to become God's wheat," - that is, by martyrdom, he becomes the bread of the Eucharist...
...consciously ironic way. Its popular commercials pit a creative twenty-something (Mac) against a dumpy, unimaginative middle-aged man (PC). Their interactions constantly conclude that the Mac laptop fits an urbane, exciting lifestyle—though with a reassuring wink to consumers, so as to not presume that the ad actually sells you. But the message is clear: Personality is an extension of where you swipe your credit card...
...comes up empty. With a $400,000 budget, that kind of avarice is uncalled-for, particularly when the UC only has that money in the first place to fund campus-wide activities—which it no longer does at all—not to fund student groups ad infinitum...
Rarity is an effective selling point, but dominating a category is better. The Tanzanite Foundation's new ad campaign, "Be Born to Tanzanite," is an attempt to position tanzanite as the stone one gives for a birth. And the De Beers parallels continue. In 2005, in a controversial move, TanzaniteOne switched to a "sightholder" selling system in which all the better production is reserved for six preselected clients who buy at a price fixed by TanzaniteOne. The move appears to have helped stabilize prices, which is reassuring for retailers and final consumers, but it smacks of the diamond cartel. However...
Joost is lean-back from a content point of view, but its attractiveness to advertisers is in getting you involved. Ad execs love Internet TV because its audience is measurable, targetable and interactive. "If you spend 10 minutes learning about a new car you're interested in," Ozguc says, "that's worth gold to advertisers." By 2010, Parks Associates estimates, the online-video market will grow fivefold, to more than $7 billion. So far Wrigley, T-Mobile and Maybelline have signed on, and others may customize ads not just by location but also by viewing style. Watching Lassie, Benji...