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Shopping for that cozy central Paris pied-à-terre? Consider the ad in the daily Le Monde: 18th-century townhouse, 4,137 sq m of floor space, huge courtyard, lush 2,400-sq-m garden - all tucked away in the city's ritzy seventh arrondissement. A perfect nest for your (very extended) family. Who'd part with such a jewel? The divestment-minded French state, that's who. "This is part of a major process to renew and rationalize France's real estate holdings," says an adviser to Reform and Budget Minister Jean-François Copé. Since June...

Author: /time Magazine | Title: Paris Under The Hammer | 9/17/2006 | See Source »

COME AND GET 'EM By late August, Gap was featuring leggings under distressed denim miniskirts in its splashy fall ad campaign...

Author: /time Magazine | Title: Who Wears This Stuff | 9/17/2006 | See Source »

...programming dominated the ninth area, which controls absorption. Indeed, viewers were so absorbed by the programs that the other areas were nearly dormant. More predictably, the study also found that ads work best when their content is in harmony with the programs they interrupt. An ad for the alcopop WKD, for instance, registered more viewer interest than a Red Cross appeal when both appeared during a South Park clip. Another Neurosense study, for PHD Media, a media-buying agency, looked at which areas of the brain are most receptive to different media--TV, print and radio. PHD used the results...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...beer. You did not lose your virginity, but you did get into Harvard, which was pretty sweet. Which brings us to our first piece of advice: drop the H-Bomb like it’s your job, and eventually you’ll get laid. Or just post an ad on craigslist. Meanwhile, we’ve been taking it pretty easy. In 1996, at age 70 (we were first published in 1925!), we decided to call it quits. Our days of providing completely one-sided, marginally-useful, and vaguely-humorous course advice were over. We were gone. Nobody cared...

Author: NO WRITER ATTRIBUTED | Title: Guide To The Guide | 9/14/2006 | See Source »

...Condi's relationship, with online polls indicating that a whopping 89% would like to see the two of them get together, and only 9% fearing "it would ruin their friendship." (The remaining 2% accidentally clicked elsewhere on the confusingly laid-out ballot and ended up launching a pop-up ad for surveillance cameras...

Author: /time Magazine | Title: Now, the Sequel to Lonelygirl15 | 9/13/2006 | See Source »

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