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Indeed, companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other...
...home page of Diane Farrell, a Democrat seeking to unseat Representative Christopher Shays in Connecticut, features a calculator for the cost of the war in Iraq that updates second by second--$313 billion and counting. In a crucial seat in New Mexico, challenger Patricia Madrid bought a TV ad chiding the incumbent, "Heather Wilson is on the Intelligence Committee, but she never questioned George Bush on the war--and she never said a word about how we've spent $300 billion there...
...spot. That's why studio marketers are better at hoodwinking the customer than those two guys Huck and Jim picked up on the river. The biggest sin a director can commit isn't making a bad movie, it's making one that doesn't make a good ad...
...feel is based on the factual history. It's a fact that the House Republicans and the Republican Administration were our largest stumbling blocks. I take issue with that we have elected officials in Washington, either Democrat or Republican, that think homeland security or national security is ad hoc. Everyone has to be an American first. Everyone has to support national security. If that means hurting cranberry pickers in Washington State or automakers in Detroit or constituents in Arizona, you don't get to pick and choose when it comes to keeping us safe from terrorists. The political system...
...region have traditionally tended to be a private affair, with the rich quietly giving directly to needy individuals within a family, religion or village network. Now, with tens of thousands of Asians amassing fortunes so large they can no longer responsibly give away substantial sums on a personal, ad hoc basis, professionally run philanthropic foundations like those that arose in the West in the late 19th century are coming to the fore. Asia's rich "are beginning to see that giving can be sustainable and accountable, if they approach it the same way they approach their business," says Rory Tolentino...