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...bitches’ anymore,” says Gagnon. The staff has also undergone a major streamlining effort to expedite the show’s production, and has revamped the official website. Stores such as Planet Records and Tommy’s Pizza have already purchased ad space on the site. The involvement of local merchants seems to reflect the fact that the show will remain focused on appealing to Harvard audiences. However, ever since the show ended a long hiatus and was re-launched in 2003, it has been part of a growing national phenomenon: college-made soap operas...
...medium-size-business classifieds. We're trying to take that market. On an evolutionary basis, things move from off-line to online. When the 50-year-old manager of the Brown Shoe Co. loses an employee, what does he do? He reaches for the phone to put an ad in the paper because that's what he's always done. What's his son going to do? Flip open his laptop. That's evolutionary. It's a gradual process. We're trying to make it revolutionary. I'm glad I'm on our side, not theirs. But they'll diversify...
...Beware of pop-up ads that ask you to "click here." Just clicking on a link embedded in an ad can trigger a spyware download and installation, a delivery method known as a "drive...
...math is fairly simple. Assuming he brings in 2 million listeners, who pay $13 a month, he more than pays for his $100 million a year in operating expenses, which also goes toward production costs for his show and two 24-hour channels he plans to program. Throw in ad revenues and he?s raking in profits for his corporate parent. Indeed, Sirius boss Mel Karmazin aims to generate $100 million in ad revenues by 2007, up from less than $10 million now. Stern is essential to that equation. Karmazin, after all, has long had faith in the nation...
...properly understood, and was shot down by the critical establishment (the ever-prescient Crimson excepted) before critics could let its time-bombs go off inside their brains. It was basically a great remix album already; Beck and the Dust Brothers took all the scattered bits of his past, added new verses, and amped up the hooks to eleven.Maybe that’s why virtually none of the wizards given the task of remixing “Guero” into “Guerolito” have anything new to say in their final products. After all, what?...