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...expected to grow to 113 by 2006, with a projected budget of $77.5 million over the next seven years. JPSE director Jim Treadwell told Time he eventually wants to send those units into Europe, the Middle East, Asia and Latin America, where they would produce commercial-quality television ads, radio spots, websites and printed material to burnish the U.S.'s image in those regions. JPSE hopes to award $250,000 contracts next week to as many as four U.S. multimedia companies to develop prototype ad campaigns. Says Treadwell, a former Army psyops colonel: "I want to be as creative...
...spent. "There's some fairy-tale dust going on," says Stoute--who previously paired music icons with Reebok, Hewlett-Packard and McDonald's to help juice up their brands. He says he now plans to "create urgency" around body soufflés and foot butters. A new Carol's Daughter ad campaign featuring Jada Pinkett Smith has helped propel online and catalog orders up 300% and 500%, respectively, over last year, says Price. Next: an expanded men's line and 12 new retail stores across the country, including a Harlem flagship opening in August. --By Coco Masters
Consultants from McKinsey & Co. recently predicted that newspapers could lose $4 billion in classified-ad revenue by 2007 because of the rise of websites like eBay, Craig's List and Monster. How threatened do you feel...
...Europe." Conflict fish, anyone? - By Simon Robinson Read All Over It has been an extraordinarily positive 12 months for the global newspaper industry," cheered Timothy Balding, head of the World Association of Newspapers (WAN), last week. Worldwide daily circulation grew 2% in 2004, reaching €95 million sales. Global ad revenue leapt more than 5%, the biggest jump in five years. But for really screaming headlines, look to the developing world. While circulation of dailies skidded further in North America and Europe, growing populations, literacy rates and disposable income, as well as slicker distribution channels, have helped drive newspaper sales...
...from self-destruction, the four get to comparing notes. (Maureen is immediately judged the top gun, misery-wise. "Oh, yeah," says Jess. "That's a no-brainer. Don't change your mind. You'd only regret it.") They decide to put off jumping and instead form a bickering, wary, ad hoc fellowship. It's like The Breakfast Club rewritten by Beckett...