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...advertising industry, not the viewers, that are the target of this week's presentations, allowing the networks to spend the coming weeks and months selling ad spots on the new shows. Long before the hype starts for the fall season's new shows, network executives will be standing on stages and making promises about demographics, households, and various other code words for the ability to connect businesses with your wallet. We will hear slightly desperate rhetoric about the reach and continuing relevance of network TV. For a brief, blissful week - at least in the words of the marketing executives...

Author: /time Magazine | Title: TV Upfronts: The Desperate Search for Households | 5/16/2005 | See Source »

...districts across the country, Winston found that voters in those areas favored embryonic-stem-cell research an overall 66% to 27%, while Republicans supported it 53% to 37%. This week backers of the bill will try to gin up additional momentum with the launch of a seven-figure television ad campaign...

Author: /time Magazine | Title: Why Bush's Ban Could Be Reversed | 5/16/2005 | See Source »

...would have to go free pretty quickly" afterward, warned Deutsche Bank analyst Mark Braley in a January research note, though Associated swats away the suggestion. How do free papers make money? By aggregating enough eyeballs - generally young and urban - to lure advertisers. Many newspapers already rely more heavily on ad revenues than on circulation; ad sales represent almost two-thirds of total revenue among British titles, and 57% among those in Germany, according to the World Association of Newspapers (wan). But overall, advertisers are turning increasingly to other media. Newspapers' share of worldwide advertising spending has dropped around...

Author: /time Magazine | Title: The Rise Of The Free Press | 5/15/2005 | See Source »

...final step in the process has nothing to do with what's inside the Xbox: Microsoft will have to make it cool. In addition to giving it that iPod-esque design, Peter Moore will run a very hip, very un-Microsoft ad campaign featuring quirky hipsters wearing the Xbox logo. Moore just threw the Xbox 360 the equivalent of a movie premiere: a party, broadcast on MTV, with Elijah Wood as host and featuring beyond-trendy rockers the Killers. For the Xbox 360's theme song, Moore licensed an obscure Sex Pistols B-side titled C'mon Everybody, with...

Author: /time Magazine | Title: Microsoft: Out of the X Box | 5/15/2005 | See Source »

...good collection of classical and jazz works) all from the comfort of your desk chair. Both are accessible through the e-resources page at lib.harvard.edu. And if you want to feel like a good person, www.thehungersite.com can help: every time you click the button on their page they donate ad revenue to good causes. Just think how much harm you’re doing the world whenever you aren’t clicking?...

Author: By Matthew A. Gline, | Title: 'Research' on the Internet | 5/13/2005 | See Source »

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