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...Ad Board will approve exceptions to [the exams abroad policy] when it is not possible, for local reasons, to comply,” Jane Edwards, Director of the Office of International Programs wrote in an e-mail...
Homeless men in Amsterdam now have corporate sponsors: they're sporting winter jackets with ad space to raise money for local nuns who aid the needy. Ice creamer Ben & Jerry's bit first, giving more than $20,000 to put its logo on the coats...
Testa, 52, is a modernist and a traditionalist. His Milan ad agency has just completed a yearlong study of consumer reaction to interactive TV ads, and he believes that "the Web is the future" for his industry. Testa, who took the reins after the death of his father and company namesake, has made the Armando Testa Agency Europe's largest independent ad firm by doubling revenues. He continues to fend off buyout offers, convinced that independence breeds creativity. "Once you're listed on the stock exchange, you have to play according to different rules," he says. --By Jeff Israely...
...Rainbow Cabinet Columnist Joe Klein's "The Benetton-Ad Presidency" discussed the diversity of President Bush's choices for Cabinet posts [Dec. 27-Jan. 3]. But diversity is not merely a difference of color or ethnicity but also a divergence of perspective, opinion and experience. If the President is really interested in diversity, he will do well to name a Cabinet that sees things differently, challenges convention and perhaps even dares to disagree, instead of simply achieving a comfort level that feels good. That's true diversity. Terrence D. Samuel Jr. Gates, Oregon...
...being a wise one. Helen Wiant Cupertino, California, U.S. Many of the gravest errors in human history were made by leaders who stuck to their guns. We don't need guns. We need compassion and moral strength. Jon Sherman Chicago The Rainbow Cabinet Columnist Joe Klein's "The Benetton-Ad Presidency" discussed the diversity of President Bush's choices for Cabinet posts [Dec. 27-Jan. 3]. But diversity is not merely a difference of color or ethnicity but also a divergence of perspective, opinion and experience. If the President is really interested in diversity, he will do well to name...