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Carter Duryea (Topher??Grace) is a corporate comer. At 26, he has just had a major success marketing dinosaur-shaped cell phones to children. Dan Foreman (Dennis Quaid) is a stayer. At 51, he's the nice guy who successfully runs ad sales for a sports magazine. There's no good reason--other than heedless youth worship--for the clueless Carter to replace steady Dan when the soulless multinational Globecom buys his publication and demotes him to playing "wingman" to Carter...
...belatedly pregnant--except as a device to put more pressure on Dan? Why do Carter and one of those daughters, Alex (Scarlett Johansson), fall for each other--except as a way of ratcheting up the tension between Dan and his young boss? For that matter, why is Globecom firing ad salesmen at the very moment it is demanding a 20% rise in ad revenue...
...break, intersession and more. Even the busiest of Harvard students could use a forced time out. Meanwhile, this time would also allow for the College to offer optional, non-credit travel and research opportunities to students who so choose. Given the dearth of existing Harvard-sponsored international options, this ad hoc plan makes the most practical sense by far. Cost would be less of an issue right away, professors would have their vacations and students would have their term-time classes. In addition, on the administrative side, the focus can be on steadily increasing the number of unique opportunities, rather...
...drug plan, the AARP is lining up on the opposite side of his latest ambitious legislative proposal: to revamp Social Security by allowing workers to divert a portion of their payroll taxes into private investment accounts. The mighty advocacy group for older Americans will launch a $5 million newspaper-ad campaign this week arguing that the plan is too risky...
Madison Avenue may be facing a so-so economy and the onslaught of ad-deleting digital video recorders, but don't count out its impact. The smart sell is an essential ingredient of any pop-cultural phenomenon. A look back at the marketing triumphs of 2004. --By Jeninne Lee-St. John...