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...Ying of the Shanghai Morning Post, a daily with a circulation of 600,000, estimated that her paper will spend about $120,000 covering the Games. Still, hefty advertising has offset such costs; China's state-run CCTV, for instance, says it is raking in $60 million in ad revenues?a remarkable feat in a country where advertising is still an infant industry. Everything about the Olympics has been marketed, right down to sponsorship of the televised medal count that flashed on TV screens several times an hour, courtesy of the motor-oil brand Kunlun...
...Such contracts, of course, pale in comparison with the frenzy that will accompany the Beijing Games. Hundreds of multinationals are already jockeying for a chance to bid for Chinese ad contracts once Athens wraps up. To prove that the Chinese capital is worthy of such lavish attention, Beijing earlier this month announced its latest urban makeover campaign: $12 million for thousands of new toilets, including a stable of self-cleaning "five-star" lavatories. Already, Chinese tourists in Athens are sniping about how little Greece has to show off for its Olympics. "Athens is in Europe, but it is quite undeveloped...
...intervening years, that hushed self-pity has metamorphosed into an aggressive self-loathing most frequently manifested in obnoxious ad hoc mob attacks on single unsuspecting Yankee fans. Red Sox fans don’t even need a reason to break out the “Yankees suck!” chant any more. A group of them recognize one another as Sox fans at a Dispatch concert? Yankees suck. The Celtics are blowing out the Cleveland Cavaliers at the FleetCenter? Yankees suck. The Patriots just won the Super Bowl and fans have started overturning cars and setting trash cans...
...week before election day, one of Jeff’s early supporters suggested that we make 10,000 copies of our campaign documentary. Jeff, a few staff and a handful of early supporters were eating pizza at a supporter’s house and talking about a television ad we were planning to run when the supporter, Matt Coen, threw out the idea. As the field director, I knew we would never be able to distribute 10,000 videos in a week, but, filled with the hubris of youth and afraid to admit weakness, I mumbled something implying that...
That was mild compared with the attack, funded by a major G.O.P. donor in Texas, that Kerry endured on his freshly shined national-security credentials from a Vietnam veterans' group independent of the Republican Party. The group began airing in three states a 60sec. ad claiming that Kerry had lied about his war record. But the move backfired when Senator John McCain, a former Vietnam POW and a keynote speaker at the upcoming Republican Convention, blasted the ad as "dishonest and dishonorable" and called on the Bush campaign to condemn it. White House spokesman Scott McClellan took issue only with...