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...catchy versions of classical compositions. Then came the big break: Davis co-wrote a jingle for a bread company chronicling a fictional long-haul trucker named C.W. McCall and his main squeeze Mavis, a waitress at the "Old Home Filler-Up an' Keep On A-Truckin' Cafe." The ad eventually became the theme song of Convoy...

Author: /time Magazine | Title: Entertainment: Stoking the Steamroller | 8/9/2004 | See Source »

...rescue workers around the country. The war room is also the staging area for the various programs established to make highways safer, particularly during holiday periods when fatalities spike. The government earlier this year set up extra checkpoints to get drunk drivers off the road, launched public-service ad campaigns urging people to stay sober and drive safely, and even rounded up young road racers and took them on a tour of morgues, autopsy rooms and prisons to impress upon them the dangers of reckless driving...

Author: /time Magazine | Title: Mean Streets | 8/2/2004 | See Source »

Fahrenheit 9/11 is not a documentary film; it is history's longest and most maliciously negative campaign ad. The filmmaker raises the art of innuendo and guilt by association to heights unimagined even by Senator Joseph McCarthy. RICHARD A. STACY Denver...

Author: /time Magazine | Title: Letters: Aug. 2, 2004 | 8/2/2004 | See Source »

Patrick's challenge is to find a way to regain the confidence of advertisers, many of whom have abandoned Martha Stewart Living, the company's flagship magazine. Ad revenue dropped 54% in the first quarter, and over the past 18 months the magazine has lost about 500,000, or 22%, of its subscribers. In an impassioned statement delivered outside the New York City courthouse where she heard her sentence, Stewart made a sales pitch on behalf of her "beloved company." Standing in a sober black suit with her daughter Alexis behind her, she thanked fans for sending thousands of letters...

Author: /time Magazine | Title: Martha's Endgame | 7/26/2004 | See Source »

...which guys constantly probe one another's weak spots, something TV's lionization of fire fighters tends to overlook. "Shows like Third Watch are corny, formulaic soap operas," Quinn says. The Rescue Me team is conscious of being more real, more unsparing, morewellcable. Looking over posters for the ad campaign backstage, Leary rejects one that has the main characters in uniform, lined up, gazing upward. "Too heroic," he says. "That looks like a CBS show...

Author: /time Magazine | Title: Television: All Fired Up | 7/26/2004 | See Source »

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