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Near the peak of her company's success, Martha Stewart inadvertently summed up both the strength and the vulnerability of the empire she had built. At an advertising-industry conference in Detroit in 2001, she was speaking to a crowd of starstruck ad executives when somewhere in the crowd, a voice piped up with a fawning question. "Someone asked her, 'You dispense all this advice. Who taught you all these things? Who's your mentor?'" recalls Samir Husni, a magazine consultant who also spoke at the meeting. "She said, 'Me. Me. I did it all by myself...
...Sexification has helped put Vegas on course for a record year in visitors, after having 35.5 million last year. Billy Vassiliadis, the ad man whose firm came up with Vegas' logo and who is known around town as Billy V., insists: "It's not about sex, it's about feeling sexy." Sex, sexy - whatever. It's selling, and not just at home; as Billy V. says, "Demand for the Las Vegas product has become global." Last year, Vegas lured 362,000 visitors from the U.K., up nearly 25% from 2002. Eager to tap foreign markets, the local convention authority...
FREE SAMPLE "'I vote we get him tonight at the multiplex,' Lula said. 'There's a movie I want to see. It's that one where the world gets blown up and there's only mutants left. I saw the ad on television, and one of those mutants is really fine...
...about him, and nearly half--49%--say they're not sure whether the impression they do have is favorable or not. That's a situation the Kerry campaign set out to rectify last week, with a new $17 million advertising blitz in 20 states, including its first buy of ad time in Edwards' home state of North Carolina...
...iconic founder possibly heading behind bars. In the first quarter this year, sales dropped 23% to $44.5 million and the company suffered a loss of $20 million, so a reinvention of the brand looks increasingly urgent. Among other changes, the company's flagship magazine Martha Stewart Living?which saw ad revenue drop 54% in the first quarter?has already been redesigned and its back page, once occupied by a Stewart essay, is now home to the "Cookie of the Month." Stewart vows to return, assuring supporters, "I'll be back ... I'm used to all kinds of hard work...