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...ad parade getting out of hand? Consumer advocates say it is, claiming that an explosion of ads for junk food, aimed primarily at children, is fueling the obesity epidemic. (The food industry's lobbying group, the Grocery Manufacturers of America, denies that claim, saying there's no definitive data linking advertising to obesity.) Another issue: that the lines between advertising, entertainment and educational materials are increasingly blurring, as you may have noticed if you have seen schooling materials like the Pepperidge Farm Goldfish Counting Fun book or toys like the Play-Doh George Foreman Grill. "It's unfair. Children...
...taking the old concept of product placement to sophisticated new heights. With 11 million users, 39% under 13, Neopets is one of the Internet's most popular and "stickiest" destinations. Users visit on average for 3 1/2 hours a month, according to Nielsen/NetRatings. But unlike sites that generate ad revenues by inserting pop-ups or banners along a page that are easily identified (and ignored), Neopets offers marketers what company CEO Doug Dohring calls "immersive advertising." The company integrates ad messages into the site's content, creating "advergames" for clients based on a product-or brand-awareness campaign. The company...
...only natural that a country founded by pilgrims would never LET ITS politics wander far from its faith. As voters weigh the faith-based presidency of George W. Bush, they should note that his is hardly the first of its kind. George Washington ad-libbed the line "So help me God" at the end of his swearing-in, and Thomas Jefferson extolled Jesus as the most important philosopher in his life two centuries before Bush ever did. Abraham Lincoln, the President whom Bush says he admires most, called the Civil War God's punishment for the sin of slavery...
...exploits of the now infamous Little, hounded by the media, as he tries to redeem himself. Scrubs' Zach Braff voices the main character--the cast also includes Joan Cusack, Garry Marshall, Amy Sedaris and Steve Zahn--and says the recording sessions have been "so hilarious. We've been ad-libbing and improvising together." That bodes well for the computer-animated feature, which is due out next summer. Chicken Little is a story about public humiliation and the struggle for redemption. For the sake of the beleaguered Mouse House, which has already had to weather a shareholder revolt and an aborted...
...homegrown alternative has yet to pose a challenge to the American biggies, which account for 67% of the market in China, according to Beverage Digest. In the U.S., Wahaha already has a toehold: last year it sold $1 million worth of its sweet milkbased drink for children, AD Gai Nai, which it says "promotes brain development." But can the future of Future be America? In a competitive market, that's not a no-brainer. --By Matthew Forney/Beijing...