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...closet full of Versace and Armani. His rock-star mane and six-pack abs have helped cast him as a pitchman for Amway and Bausch & Lomb. Guo, with her porcelain-doll features and two silver medals from the Sydney Olympics, is an equally alluring marketing phenomenon: she has won ad and sponsorship deals with McDonald's and Budweiser-not, of course, that she'd be caught corrupting her slim physique with a diet of beer and Teriyaki McRib burgers. Rumors of a romance between Tian, 24, and Guo, 22-though it can never be officially confirmed or sanctioned-have only...

Author: /time Magazine | Title: From Heroes to Brands | 5/24/2004 | See Source »

...much as $250. But the real cost is to the environment, according to WildAid, a San Francisco-based environmental foundation. WildAid says the oceans' ecosystem is under threat from the annual slaughter of an estimated more than 50 million sharks, and the organization launched a print- and TV-ad campaign in mid-2001 that shows fishermen slicing fins off sharks and kicking them back into the sea to die. The ads also warn that fins might be contaminated with mercury. The campaign has been a surprising success, says Steven Galster, director of WildAid's Southeast Asia office, who cites...

Author: /time Magazine | Title: Cut and Thrust | 5/24/2004 | See Source »

...Colorado Springs, Colo., have issued letters suggesting that even voting for a pro-choice politician could be reason to bar lay Catholics from Communion. A conservative Catholic group, the American Life League, paid for a recent advertisement in the Washington Times that upped the ante even further. The ad portrayed the agony of Jesus on the Cross. The caption read, CARDINAL MCCARRICK: ARE YOU COMFORTABLE...

Author: /time Magazine | Title: Showdown at the Communion Rail | 5/24/2004 | See Source »

...where nearly the whole of the Guggenheim Museum has been given over to "Singular Forms (Sometimes Repeated): Art from 1951 to the Present." While that show focuses mainly on the same crucial years as MOCA's, it also looks back to earlier prototypes--Robert Rauschenberg's all-white paintings, Ad Reinhardt's all-black ones--and forward to more recent artists who have slyly adapted what Minimalism first offered...

Author: /time Magazine | Title: Art: Blunt Objects | 5/24/2004 | See Source »

...began with a fake Beatles ended with a surprise performance by The Who. The actual Who - surviving members Roger Daltrey and Pete Townshend - playing their songs that have been adapted as "CSI" themes (for "CSI: NY," it's "Baba O'Reilly"), for what amounts to a sales conference of ad men, brand managers and TV affiliate executives. It was one of the sadder things I've ever seen, and yet it was somehow appropriate. They closed with "Won't Get Fooled Again" - the "CSI: Miami" theme - which, for its time (1971), was an unusually conservative anthem, in that its message...

Author: /time Magazine | Title: CBS: The World Looks Just the Same, and History Ain't Changed | 5/20/2004 | See Source »

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