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...altogether sure that if I were a student I’d want to be on the Ad Board,” Summers said. “I know from my own life...and from other kinds of situations that people usually run for the hills with these kinds of tasks...
...wonder if you wouldn’t all be better off with a position that emphasized policy issues on the Ad Board,” rather than case-by-case involvement, Summers said...
...science is unavailing, there is always marketing. The U.S. Potato Board and Idaho Potato Commission, alarmed at a 5% drop in potato consumption, have launched separate ad campaigns playing up the vitamin C and potassium in spuds and the energy value of carbs for active people. Orange-juice manufacturers are bitter over a similar decline in consumption that they attribute to Agatston's South Beach diet, which holds that o.j. carries an excessive sugar load. "Obesity? Diabetes? These are not a by-product of people drinking too much orange juice," says Eric Boomhower of the Florida department of citrus...
Despite all that, the spirits industry has made hay with its low-carb status. Distillers, including Bacardi and Diageo, have launched ad campaigns to trumpet their spirits' carblessness. Diageo, which makes Smirnoff, the world's top-selling premium vodka, created the website LowCarbParties.com to tell drinkers how to decarb their cocktails. "The spirit is not the problem," says food and wine expert Ted Allen from Queer Eye for the Straight Guy, who helped launch the site. "It's the mixer." Liquor and grocery stores are beginning to carry products like Baja Bob's low-carb margarita mix, which has been...
...redesigning the food pyramid for the U.S. Department of Agriculture; Dr. T. Berry Brazelton, one of America's leading child psychiatrists; Kelly Brownell, Yale's top expert on eating disorders; Brock Leach, senior vice president and chief innovation officer at PepsiCo; Ann Fudge, chairman of the giant ad agency Young & Rubicam; and Marva Smalls, executive vice president of Nickelodeon, whose ad campaigns encourage young viewers to get off the couch and play outside...