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...themselves, these broadsides make politics less about issues than tactics. They're long on ad hominem and short on substance. They're less interested in convincing anyone--though Moore offers a limp chapter, "How to Talk to Your Conservative Brother-in-Law"--than in whipping up their own berserkers. At heart, the anger business is show business, which is why it's been so kind to comics like Franken and showmen like Limbaugh. "What you have," says Publishers Weekly editor Steven Zeitchik, "is the marrying of the interest in political books with the culture of celebrity." Even the noncomedians...
...cosmetics business, of course, is all about image--as Aerin knows better than anyone. A graduate of the University of Pennsylvania's Annenberg School of Communications, this mother of two small boys hopes to attract younger customers with an edgier ad campaign while remaining true to the company's roots. Her latest projects: overseeing the launch of the fragrance Beyond Paradise (the ad features a tune by Madonna) and bringing models Carolyn Murphy and Ethiopian-born Liya Kebede into the Estee fold. "Aerin is the perfect bridge between tradition and modernity," says Estee Lauder's president, Patrick Bousquet-Chavanne...
With his interest in marketing, Bell has already helped freshen McDonald's image. He worked on the global "I'm lovin' it" ad campaign, and has pushed U.S. restaurants to revise their traditional menu in favor of more edgy offerings like premium salads and the new McGriddles. Bell's goals: "To reconnect with customers all around the world and keep the brand forever young." The approach may be working: McDonald's share price has doubled since hitting an eight-year low in March. --By Maggie Sieger/Chicago
...need the attention - half-year profits rose 21% this year. Dubbed "Suburberry" for spreading beyond its niche, the brand may be getting too familiar. Burberry - majority-owned by retailer GUS - needs to broaden its look "and reinforce its price and distribution," says Andy Palmer, account director at London-based ad agency St. Luke's. The company is trying to wean itself off the plaid; less than 15% of its wares now carry it. But will that stop thugs from buying counterfeit items that rip it off? A new floral print planned for next year might see to that. Think Twice...
...million during the same period in 2002. While North American sales accounted for just 20% of Volkswagen's $101 billion in global revenues in 2002, they delivered 27% of its $5.4 billion in operating profits. And VW clearly aims higher: around a third of its $1.6 billion global ad budget is spent...