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Here are a few observations from a New York outsider. In the first weekend after Halloween, and with the spine-numbing pleasure of Paranormal Activity in many moviegoers' minds, The Fourth Kind benefitted from a beguilingly creepy ad campaign, giving glimpses of alien possession. Audiences didn't feel the same urgency, seven weeks before Christmas, to see the 467th version of A Christmas Carol, whose trailer emphasized hectic, hurtful chase scenes over the Scroogean character comedy and hearth-and-heart sentiment. As for Precious, $100,000 a screen is a feat accomplished only twice before (by Dreamgirls and Brokeback Mountain...
...think you're more likely to look at an online ad if it contains 1) a picture, 2) an animation or 3) just text? The answer: just text. Surprised? Well, consider the man who was checking his e-mail when he came across a dating-service ad featuring a picture of a bikini-clad woman. He looked at the woman's face and chest once - and then at the surrounding text five times. (See pictures of expensive things that money...
Though some students and faculty have expressed a desire to view the contents of the Ad Board report, Hammonds said that the purpose of the document was to provide her with a body of potential recommendations and was never intended for public release...
...presidential candidate George J.J. Hayward ’11, who is also a Crimson editor, said that although he understands that Hammonds maybe be hesitant to release the report if it contains any details about specific Ad Board cases, he believes that students and faculty should ultimately be informed of the committee’s proposals...
...terms of the Ad Board Committee’s recommendations, Dean Hammonds has the right to weigh those recommendations and meet with her advisors and her staff and see which are confidential,” Hayward said. “Once those recommendations are decided upon and once they are moving forward, I think students should get the most transparent process possible...