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MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...
...speechwriters were having trouble understanding what he wanted. He sent back draft after draft. The morning of the speech he was still dissatisfied. "Watch and listen closely," he chided aides, "so you'll get this right." In a Kennesaw, Ga., high school gym, he delivered a skillful, largely ad-libbed 40-minute seminar on the virtues of his tax cuts as if he had been teaching the topic for 20 years down the hall. But almost no one heard it besides the rapt audience inside the gym. Terrorism alerts and the conflict with Iraq have consigned the President's domestic...
...office but wields enough power to set a major metropolis on high alert. Using nothing more than e-mail and instant messages, Pariser can ask an army of 750,000 protesters to take to the streets whenever he chooses--although the dates are decided by an even larger, equally ad hoc international peace network. On Feb. 15, Pariser's army joined millions of people who demonstrated in cities around the world against the possibility of a war in Iraq. On March 15, they will do it again...
...playing the portal game means paying for high-profile promotions in all the right categories and top placement in search returns. In the case of Proflowers, Web users who enter, say, the flowers category at shopping.yahoo.com or run a keyword search for delphinium at shopping.msn.com might see a colorful ad--maybe a pop-up, maybe just text and a photo--for a specific offer ("One Dozen Roses! $29.99"). All told, Proflowers pays in the low to mid-seven figures for a year's worth of portal ads. Depending on the contract, it might share a piece of the action...
...rank among the 10 most visited shopping sites, according to ComScore Media Metrix--consumers don't usually think of them as shopping sites, notes Carrie Johnson, e-commerce analyst at Forrester Research. In fact, Web users often land in a portal's shopping area by accident, attracted by an ad that appears as they are using e-mail or checking sports scores. While reading about Tiger Woods' latest round, you spy a link to a deal on golf shoes--gotcha...