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...National Cattlemen's Beef Association, who have responded to the looming vegetarian crisis by launching a website, Cool 2B Real, in an attempt to link meat consumption with some degree of hipness. The site, which looks like a cross between a Barbie fan page and a Taco Bell ad (beef-filled tacos and gigantic hamburgers dot the screen), extols teenage girls to "Keep it Real" - "real" as in a person who eats beef. Visitors are also invited to send e-cards to their "real friends" and to tell the world why they are "real girls" (because they eat beef burritos...
MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...
MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...
...feelings and leave you to infer their real meaning, like people in good novels (and real life). On most network dramas, people talk like they do, well, on TV: they say exactly what they're thinking and have crystal-clear motives. Swear words and skin rarely cost viewers or ad revenue anymore, but complex stories and strong points of view are polarizing. Love-'em-or-hate-'em shows fit HBO's business model: the gleefully misanthropic Curb Your Enthusiasm is a hit for HBO because a few million people like it intensely enough to pay for it. But a network...
Some industry watchers predict that Idol will generate as much as $155 million in the next three years in Britain alone, including ad revenue and record sales. In the U.S., Fox paid about $1 million an episode for American Idol's 25-show run, and such a sum seems very reasonable in retrospect. Ford, Coca-Cola, AT&T, Clairol and Old Navy, among others, have signed on as advertisers for this year's version...