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...Volkswagen advertisers joined account managers from McDonald’s in the discussion panel, titled “What Makes a Great Ad...
...three speakers—who currently work at advertising companies Arnold Worldwide and Leo Burnett—told students some of their strategies for local ad campaigns...
According to the Volkwagen ad experts, Michael Shonkoff and Tony Cregler ’96, the creative teams try to connect with the drivers, instead of talking about...
Shonkoff traced the evolution of Volkswagen—from a family car to a car that also appeals to a younger market— through its ad campaigns...
James said the major strategy in McDonald’s ads is coming up with advertising partnerships that appeal to people’s personal interests—like ad campaigns with the Boston Globe, Disney On Ice and the circus...