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...vengeful FTC apparently spent the next half-decade sublimating in a 60-page report with all the appalled earnestness of a freshman college paper, only with really nice 3-D color charts. At one point it reads: "An ad for a product made from ground-up shells of shrimps, crabs and lobster asks, 'Have you ever seen an overweight fish?'... In fact there is no convincing evidence that the shells of shrimps, crabs or lobsters cause weight loss." Not only that, but, as I accidentally proved in third grade, you can indeed get a fish so fat that it will...
...person from me when he told me he never once, in the course his study, directly contacted one of the before-and-after women. Still, he seemed like a nice guy, until I found out that Cleland, 53, weighs 150 lbs. and is 5 ft. 11 in. This diet-ad thing, apparently, is just a way of rubbing people's faces...
...next two years, is only part of CEO Jack Greenberg's latest plan to get bloated old Ronald McDonald back in shape. Greenberg is trying to lead a renewed commitment to fast and friendly service, to roll out a national "dollar value menu" and a fresh $20 million national ad campaign. To lay the foundation for future growth, Greenberg is experimenting with all kinds of new restaurant formats: an expanded McDonald's with a sit-down diner serving meat loaf or chicken-fried steak, a three-in-one outlet offering burgers and fries along with Boston Market chicken and Donatos...
McDonald's new national ad campaign will revolve around a national "dollar value menu" that will eventually include the Big 'N' Tasty burger, the McChicken sandwich and special sizes of fries, soda, salad and various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching...
Some divorced couples stay civil for the sake of the children. TOM CRUISE and NICOLE KIDMAN are doing so for the sake of a lawsuit. The two claim that while they were still married (as they were in this photo), a perfume ad for cosmetics-store chain Sephora USA featured their picture, making it look as though they endorsed the product. Claiming that they served as "involuntary models without pay," they are suing for $15 million and say they hope the award will be tripled. They are also seeking unspecified punitive damages in light of what their lawyer called...