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...While I was impressed by the "100% herbal" part, I must admit: My breasts are every bit as big as they have to be. But the ad did have a therapeutic side effect. It helped remind me of Russ Meyer's crucial spot on the American spectrum. The filmmaker who uncaged Bosomania as a movie genre is part, and partial progenitor, of a breast-worshipping subculture (or bust-culture) that demands women carry treasure chests, whether real or artificially augmented. Bigger breasts: Men will look. Available from a plastic surgeon near you. Ladies, don't be satisfied with nature...

Author: /time Magazine | Title: Thanks for the Mammaries | 8/2/2002 | See Source »

...ruin that dream, buying them round after round. By the time the music stops and a Reno campaign ad comes on the giant video screens, putting a bit of a damper on the already struggling atmosphere, my new friends have climbed onto a huge plastic stage, where they gyrate to the ad. When Reno finally hits the stage, the newly converted Nicole is screaming, "Reno rocks!" over and over, so I miss a lot of the speech, but it seems to have something to do with wanting to improve the state of Florida...

Author: /time Magazine | Title: Who Knew? The Lady Is a Dancin' Machine | 7/29/2002 | See Source »

...management after the merger that created AOL Time Warner (which owns TNT and TIME). This year Bravo bought all 13 episodes--at a deep discount. But despite being shot before 9/11, Ashleigh Banfield's dye job, Greta Van Susteren's eye job and Paula Zahn's "zipper" ad, News doesn't play like old news. Like E.R., whose frenzied pace it emulates, News nails the jargon and the adrenaline rush of its subject. And the series pays admirable attention to the dangers of synergy-spawned conflicts of interest and corporate meddling in today's merger-mad media...

Author: /time Magazine | Title: Television: They Report, You Decide | 7/29/2002 | See Source »

...Ning Sports hopes to maintain home-court advantage by attacking the foreign brands in metropolitan China, in part by exploiting growing national pride during the run-up to the 2008 Olympics to be held in Beijing. The company recently hired ad agency Leo Burnett Beijing and set aside $11 million for marketing this year, one of the biggest corporate-marketing budgets in China. Higher-end product lines, created with the help of top sports-shoe designers Massimiliano Zago of Italy and Paviot Jean-Philippe of France, are being added to counteract the brand's bargain-bin tinge...

Author: /time Magazine | Title: The Mainland's Sneaker King | 7/29/2002 | See Source »

MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...

Author: /time Magazine | Title: The White-Collar Warrior | 7/28/2002 | See Source »

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