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Brainstorm: I take out an ad in "Variety" inviting everybody to a gala cocktail party at my place...
...didn't have enough problems with a soft ad market and a sinking stock price, the Walt Disney Co. has revealed to shareholders that it may owe several hundred million dollars because of a silly old bear. In 1961 Disney licensed certain rights to the character of Winnie-the-Pooh from literary agent Stephen Slesinger, who had acquired U.S. merchandising rights from A.A. Milne, author of the books featuring Pooh and Christopher Robin. That contract made no mention of videotapes, computer games or DVDs--because such uses either didn't exist or weren't widespread when the deal was made...
MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...
MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...
...More than even he knows. There's a Pepsi ad in Japan that pictures Ichiro swinging a bat above the words "change the world." It's not just marketing. His was supposed to be the tough adjustment, but in truth Ichiro has made few concessions. American fans, pitchers and general managers are the ones scrambling to adjust. Already his success has killed, once and for all, the long-held conceit that a small Japanese player (Ichiro is 1.75 m tall and weighs 72.6 kg) would be overwhelmed in the major leagues. In Japan, meanwhile, it has completely altered the landscape...