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Speaking to Wall Street analysts last week, Martha Stewart forcefully stated that her controversial $228,000 sale of ImClone stock last December-a day before the company announced bad news about its promising cancer drug-was "proper and lawful." Her company also announced a 26% jump in ad pages for the July issue of Martha Stewart Living. Say this for the woman who turns old drawer pulls into fancy wine corks: She knows her audience. Shares of Martha Stewart Living Omnimedia, in which she has a 63% stake worth nearly $500 million, recovered to $15.97 Friday after a two-week...
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...love affair fails to materialize, two angry brothers never make their peace--but the book almost stays aloft on Phillips' astonishing verbal verve. He has the gift of the perfect snarky one-liner (of a woman's too-pretty outfit: "She looked like she was auditioning for a douche ad"), but too much of the conversation has a quality of freshman dorm. There's a lot of talk about Nostalgia and Longing and Living in the Moment. One thing about innocents: they rarely say much that's original...
...good news for travelers is that the market is still attracting providers and investors. In April Cendant Corp. folded Cheaptickets.com into Trip.com and relaunched the new site with a $40 million ad campaign. Trip.com joins established sites like Travelocity (which has a distribution deal with AOL) and Expedia (built by Microsoft and recently sold to USA Network...
Whichever box wins, advertisers are hatching ways to fight rampant ad zapping. One solution: make spots more entertaining, as research shows that even PVR users are likely to watch a commercial they find amusing. Advertisers aim to exploit data about which shows and spots viewers are skipping and which they're watching (since the technology can track one's TV habits), and they plan to use that knowledge to send ads, infomercials and special deals targeted to a household's income and interests. TiVo has sent its subscribers promos from Lexus and Best Buy, and this month they will...