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...years after the merger was announced, AOL Time Warner's top brass is being forced to prove the decision was not a mistake. Despite its powerful brand and unrivaled global member base of 34 million, the AOL division has seen its once stratospheric subscriber growth slow, its ad revenue fall and its international operations bleed money. The much ballyhooed broadband move--in which networked homes will enjoy high-speed connections to movies and music whenever they want--is off to a rocky start. Any delay is crucial to consumers eagerly anticipating the broadband revolution, because if AOL, with...

Author: /time Magazine | Title: The Engine Stalls At AOL | 4/22/2002 | See Source »

Ever been so strapped for cash that you'd swallow pesticide for $460? That's what dozens of college-age Nebraskans did in 1998 after reading a school-newspaper ad urging students to "earn extra money." They called 402-474-PAYS, signed a seven-page consent form and popped a pill loaded with the active ingredient in Raid roach spray. Dow AgroSciences commissioned the trial to vouch for the safety of one of its top-selling bug killers, chlorpyrifos...

Author: /time Magazine | Title: Poisoning For Dollars | 4/22/2002 | See Source »

...private citizen, Bloomberg was asked by New York magazine if he had ever smoked pot. "You bet I did. And I enjoyed it," he replied. The National Organization for the Reform of Marijuana Laws (NORML) liked the response so much that it has used it in an ad campaign advocating relaxation of the city's laws calling for the arrest and jailing of those caught getting high--laws strenuously enforced by Bloomberg's predecessor, Rudy Giuliani. Bloomberg stressed that he will continue to enforce the marijuana laws, and is not happy that NORML is using his quote. But he said...

Author: /time Magazine | Title: People: Apr. 22, 2002 | 4/22/2002 | See Source »

...former corporate creative director for Donna Karan International has launched his own ad agency, Laird + Partners, based in New York City. He will handle advertising for Gap's flagship brand, a coveted contract. And his separation from Donna Karan is no divorce. The company has hired Laird, 37, to handle its advertising...

Author: /time Magazine | Title: People to Watch in International Business | 4/22/2002 | See Source »

...Oaks, California. DIED. RUTH FERTEL, 75, self-made success and founder of the international chain Ruth's Chris Steak House; in New Orleans. Fertel got her start in 1965 when she mortgaged her house to purchase a local Louisiana restaurant called Chris Steak House, advertised in a newspaper classified ad by then owner Chris Matulich. DIED. THOR HEYERDAHL, 87, Norwegian explorer whose transoceanic expeditions on primitive rafts earned him worldwide acclaim; in Colla Micheri, Italy. Kon-Tiki, Heyerdahl's 1948 account of his 7,000-km Pacific voyage on a balsa wood raft, was translated into 66 languages...

Author: /time Magazine | Title: Starting Time | 4/22/2002 | See Source »

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