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Today, of course, you can't pick up a fashion magazine without seeing splashy liquor ads picturing women sipping themselves into various states of rapture. "Get in touch with your masculine side," instructs a recent Jim Beam ad, which depicts a woman puffing on a cigar. Flip on an episode of Sex and the City, and you are likely to catch Carrie Bradshaw and her friends blithely tossing back candy-colored cocktails at a downtown bar. But it's not only thirtysomethings on TV who persistently overindulge. On a recent episode of the Fox sitcom Undeclared, several college coeds...
...pennies to make, are certainly a promising step. But colleges are also lobbying bars to banish gender-based drink promotions ("Ladies Drink Free!"), which have proliferated in recent years. A consortium of city, community and Florida State University officials in Tallahassee has crafted a series of print and television ads that will begin running next month. "Gender-based drink specials. In this day and age?" intones one ad. "At the very least they're demeaning--at the worst they're dangerous...
...dollars each semester. After a fight, the University of Colorado at Boulder dissuaded bars immediately adjacent to campus from offering special promos to women. But now women just flock several blocks away to a joint called the Walrus, where they drink at a deep discount on Thursdays. An ad for the bar shows a pair of silken panties with the message, "Lose Something?" The bartender says a popular drink among female patrons is a mixture of Red Bull, Grand Marnier, Stoli Ohranj and orange juice. It is named after a vulgar phrase for vagina...
...time for spring, two newcomers have entered the crowded wedding party, Elle's Ultimate Weddings and a newly relaunched Elegant Bride. Both promise a more intelligent, stylish take on the nuptial rites than the phone book-size old faithfuls. Almost any approach seems to work, however. Even in an ad recession, the bridal mags are thriving; Conde Nast just bought one, Modern Bride, for $52 million. Below, a guide for the bedazzled bride...
...recognize the Harvard team of a month ago, the one who finished the regular season with a 2-8-1 mark. Harvard finally found consistency and a team identity during its “second season.” The Crimson skated as an entire unit, not as a ad-hoc combination of lines, each with different playing styles...