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...This is hardly the first time McDonald's France has aligned itself with symbols alien to, and even at odds with America's own. In 1998, for example, the company ran a print ad campaign featuring overweight cowboys complaining about the fact that McDonald's France refuses to buy American beef but uses only French, to "guarantee maximum hygienic conditions" - an unsubtle effort to identify the Global Arches with European efforts to block the import of hormone-laced American beef...
...furor over an ad on CNN suggests that sex cannot, after all, sell everything. Faced with the star power of morning news anchors Katie Couric on Today and Diane Sawyer on Good Morning America, CNN's promotions department went a different route in touting PAULA ZAHN, the new anchor of its own a.m. show. In a spot that aired on the network several times on Jan. 5 and 6, a male voice described Zahn as "provocative, supersmart and, oh yeah, just a little sexy." The last word seemed to be accompanied by the sound of a zipper. News executives said...
...French style available to the reasonably wealthy as well as the obscenely rich, and Saint Laurent lent his name to sunglasses, sheets, cigarettes--almost anything (although he did decline the YSL car tire). Reclusive in recent years, he was not always averse to publicity, posing naked for a perfume ad...
...surveillance powers. The ability to spot new disease outbreaks, diagnose them properly and get word out on the medical wires is central to managing crises like anthrax as well as more routine problems like Lyme disease, tuberculosis and the flu. Emergency rooms often perform this function in an ad hoc way; the emergence of West Nile virus in New York City was first detected by a hospital physician who was suspicious of two cases of encephalitis among her patients and prodded the city health department to launch an investigation. The CDC relies on a national network of sentinel doctors...
...easy to laugh at such follies as the 1903 ad for "Men's Corsets, An Absolute Necessity," or the male stockings with fake calf muscles, but many of the body-distorting items in this exhibition are recent fashion misstatements. Categorized by anatomy--feet, waist, chest--this show is most surprising not when comparing Victorian support garments to the 2000 Issey Miyake bustier (above) but in its cross-cultural references. The Mongo women of Zaire, for example, wore a belt that looks like the tail of a Playboy Bunny...