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...safe campaign that turned ugly. Anonymous, racially charged attacks on his primary opponent led to a bitter rift within the city's Democratic establishment, as black and Latino leaders sat on their hands to punish Green--who denied responsibility. The day before the general election, he unleashed a vile ad accusing Bloomberg of pressuring a woman to get an abortion. "Kill it! Kill it" the ad alleged Bloomberg had said. It helped kill Green...
...officials—including Summers, Dean of the Faculty of Arts and Sciences Jeremy R. Knowles and Dean for Undergraduate Education Susan G. Pedersen ’81-’82—have discussed the formation of an ad hoc committee to carry out a review of the entire curriculum...
...centerpiece of her effort, a just-completed 24-page booklet, available in print and on the Internet, in 14 languages, which features graphic pictures of the Sept. 11 attack, and uses bin Laden's own words to accuse him of masterminding it. She is also working with the Ad Council to create a poster to be plastered all over Arab countries when the current $5 million reward for information leading to the arrest of the Most Wanted Terrorists goes to $25 million. Although she told TIME "sell might not be the operative word" for what she's doing, she does...
...When Beers was nominated last spring - a lifetime ago - an all-star ad exec looked like just the ticket for a post that has long been a high-level plum akin to an ambassadorship, or a harmless halfway house for political appointees. Beers's predecessor, Evelyn Lieberman, was exiled there after a brave (but fruitless) effort to keep the president and Monica apart in the White House. Post-Sept. 11, with the battle for the Arab street to whom Osama is a hero almost as important as the battle to capture Jalalabad, the job seems to call more...
...changes, like supporting the right to self-determination in the Islamic world and perhaps even starting a Marshall Plan for Muslim countries after the war on terrorism is won. That will go a long way to repairing the product itself, and then, as they'll tell you in the ad business, the image problem will start to solve itself...