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...connecting bloggers with companies willing to compensate them for plugs on their sites, has set up a similar service for the Twittersphere. At the appropriately named site Sponsored Tweets, Twitter users can sign in, set the price they want companies to pay them for the privilege of tweeting an ad on their behalf, and wait for the offers to come in. "I'm a stay-at-home mom who uses Twitter while the kids are napping," says Jocelyn French, mother of a 2-year-old son and 1-year-old daughter. Through Sponsored Tweets, she has tweeted on behalf...
Another fantasy tracker reports that on average, players are paying $73 to join football leagues this year, compared with $59 last year; despite the economic downturn, leagues are upping their entry fees - and their cash prizes. Meanwhile, as companies are slashing ad budgets in most places, they are pouring funds into fantasy sites. Fantasy Sports Ventures, which owns or sells advertising for some 500 such sites, has seen revenue double year over year. Says CEO Chris Russo: "Companies want access to an audience that's passionate and engaged...
...duvet covers were any less colorful, or even that the names given to each of the company's 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. "I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font," he recalls. "I could hardly believe it was true...
...James is lovin' being back in Japan. The exuberantly geeky American mascot of McDonald's Japan's latest ad campaign oohs and aahs over fireworks. His smile beams from his cardboard cutouts outside McDonald's establishments across the country...
...Ad Board: 1. The Administrative Board of Harvard College. It decides your fate if you screw up badly enough for anyone to take notice. 2. A verb: He was “ad-boarded” for getting really drunk and pushing his proctor out of the fifth-floor window (see Proctor...