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...annoyed by these so-called pop-up ads, you're sure to be really irritated by the newer "pop-under" variety, which hide out underneath your main browser window. The pop unders are a favorite of online retailers like X10.com which uses them to sell electronic gadgetry. They were the talk of a recent online-advertising forum in New York City. "I think they're terrible," said Richard Hopple, CEO of the online-ad company Unicast. New York Times Digital CEO Martin Nisenholtz said, "I'm sure people feel that these ads are very intrusive." So why not cease...
...Food and Drug Administration is also handcuffed. Most of the ADHD ads are not within its jurisdiction because they neither name the drug nor describe it. (Exception: Celltech's ad for Metadate CD, which the FDA is reviewing.) And even if they were, says FDA official Nancy Ostrove, the agency doesn't have the authority "to treat advertisements for controlled substances any differently" from those for other drugs. As for the drug companies, they insist their ads "are within the letter and spirit of all laws," in the words of a spokesman for McNeil...
...English major in college, but I still learned a thing or two about economics. And yes, I understand that if it weren't for the advertisements in this magazine, I would be out of a job. I realize too that the fabulous and free Internet wouldn't exist without ad revenue. And so I am grateful; truly I am. But lately things have got out of hand. Online advertisers aren't content simply to make us dizzy with their blinking, flashing ads. And they don't just taunt us with false dialogue boxes and CLICK HERE buttons. Like panhandlers refusing...
...Explorer on a PC, the Pop-Up Stopper from PanicWare (at panicware.com is a simple pleasure. Even if you've never downloaded software before, it's worth a try. Using a regular modem, the download and installation take less than 10 minutes. Then, every time Stopper detects an offending ad, it buzzes like one of those fly zappers, and you will never see what you're missing...
Frankly, I wanted more. I didn't just want ads to disappear; I wanted to savor the kill. Enter PopUp Killer from xfX JumpStart. Another free download (from software.xfx.net) this PC-only program works on Navigator, Internet Explorer and MSN Explorer browsers. Because it takes longer to install and involves some tinkering to get it to work just right, it's best for more experienced users. But, oh, what joy! Not only does Killer keep a detailed log of every ad it annihilates, it makes a satisfying thunk! when it nabs one. Such a lovely way to take revenge...