Word: adding
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...would anyone think to publish this ad?” because that’s not that important. It was printed last October, and was maybe a testament to the high-flying optimism that had gripped Silicon Valley and Wall Street for four years. Or maybe it was a brand of “new economy” gospel. Or, heck, maybe it was for the 15 minutes of fame in the A section of the Wall Street Journal...
...question I had in my mind was, why would someone decide to put the nine-month-old ad on the wall in the first place? Was someone trying to be funny? Was someone trying to point out the irony? Or was someone just a little angry...
...folks in front of us are Southern and could have stepped right out of a Marlboro ad; they heckle like pros, and poor Anaheim outfielder Tim Salmon is in just the right spot to hear them talk about his mama. The guys on either side of me decide to join in. “Hey, Salmon, your mom called!” they bellow in unison. “She said you suck...
Closed out of TV ad space on the game by rival Anheuser-Busch, Miller instead sponsored the NFL website superbowl.com and ran ads on two other sites where the Super Bowl was being discussed. Tobaccowala's team also designed an online poll for superbowl.com and promoted it in newspapers and on billboards. In each ad, the dot in each dotcom was replaced with a Miller can. Final score: recognition of Miller as an official sponsor jumped more than 50%, and sales increased by double digits...
...help promote Nintendo's Perfect Dark game, released last year, he again looked to the numbers. High school and college-age males, the game enthusiasts Nintendo sought, had three top priorities: sex, entertainment and finding a job. Tobaccowala tapped into No. 3 by creating a tantalizing want ad for a job at Datadyne, a fictitious company, and then placing the ad on monster.com and other job sites. Because the ad was done in a tongue-in-cheek manner, no one objected, says Tobaccowala. Job seekers were led to a website dedicated to the game. The ploy, he says, created early...