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Season 3 picks up several months after Season 2 ended, in spring 1963. Don Draper (Jon Hamm), an ad executive who changed his identity to hide his poor background, has returned to his wife Betty (January Jones), who's taken him back after a string of infidelities. Yet in the first episode, when he's away from Betty and sees another chance to adopt a new persona, he slips into it like an old pair of loafers...
Change is afoot at his ad agency, Sterling Cooper. A British firm has bought it out, cutting head count by a third and playing the remaining employees against one another. One of the new overlords, financial officer Lane Pryce (Jared Harris), holds the newly tightened purse strings with a chilly distance from the staff and from the American illusion-weaving that the ad business is built on. Discussing client London Fog (the raincoat maker), he dryly notes, "There is no London fog. Never was. It was the coal dust from the industrial era. Charles Dickens and whatnot...
Washington may get sleepy in the dog days of August, but the airwaves are alive with a political foodfight. From the left and the right, the unions and the corporations, political campaign ads are saturating our television screens with arguments for and against President Obama's health-care reform effort. They feature the staples of political advertising - fear mongering and comedy, comforting background music and ominous voiceovers. Depending on when you tune in, they promise either to cure your ills or turn America into Great Britain. And though the ad war is just getting started, it's time...
...though it recorded more than 100 billion page views last year, the site has no advertisements. With that level of traffic, even a single text advertisement per page would net Wikipedia millions of dollars, but Wales is insistent that the service, which is supported by private donations, remains ad-free...
...answer is that it didn't die. It was killed by its owners in a high-stakes gamble to try to create a new and more profitable enterprise. (In the past nine years, the paper lost more than half its classified-ad pages.) The Ann Arbor News ceased to exist on July 23. On July 24, AnnArbor.com was launched. The new website has a paper version - also called, oddly, AnnArbor.com - that comes out on Thursdays and Sundays. The News's owner, Advance Publications, is betting it can rebrand the 175-year-old News as a Web publication, turn a profit...