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...quick pitch for your cash before you draw it from your account. So-called ambient advertising is exploding as companies eschew traditional mass media in an attempt to get at jaded consumers where they work, shop and play. New Jersey-based Beach 'n Billboard, for example, imprints ads on sand, right. For upwards of $20,000, a company can get half a mile of ads up and down the beach every day for a month. The imprint may not last long, but it's hard not to notice an ad you have...
...European fashion empires. As creative director of Gucci Group, he designs eight collections a year (for Gucci in London and YSL Rive Gauche in Paris), plus their cash cows, the accessories, shuttling between the two ateliers on the Eurostar. He also oversees the design of new stores and the ad campaigns for all the group's beauty and fashion labels, which include YSL Beaute, Bottega Veneta, Boucheron and Sergio Rossi. There is no part of the fashion business he finds dull. "For me fashion doesn't stop at clothes," says Ford. "Fashion is everything. Art, music, furniture design, graphic design...
...director's admiration of a good joke. His role as a casual passerby - as a man reading a newspaper or a passenger on a train - recurs 32 times in one room of the exhibition. The deliberateness of the gag is at its height in the 1944 film Lifeboat: an ad for a weight-loss program printed on the back of a survivor's newspaper features the portly director and his famous gut - in before and after poses...
...massacre of Nepal's royal family may have caused us to shake our enlightened heads at the reductio ad absurdum of a country's having three Kings in four days [WORLD, June 11], but what about our own medieval mentality that has us still going gaga over any whiff of royalty? Isn't it time both East and West stopped clinging to long outmoded values, such as inherited wealth and power, that are residual metaphors for divine right? It is time to kiss Camelot goodbye. KATHERINE E. KREUTER Rancho Mirage, Calif...
...that register zero on the Richter scale. But the new creative director, Scott Fellows, has something most designers don't: a Harvard M.B.A. (He also attended the Fashion Institute of Technology.) He and his thirtysomething former Harvard roommate, Abel Halpern, who is a managing director at Texas Pacific, have added all the right ingredients: a minimalist new store in Berlin and one on its way in Los Angeles (appositely opposite Gucci and Prada, which started this whole thing), editorial wooing and an edgy ad campaign. Oh, yes, and clothes. The Milan runway show in March drew accolades...