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When Stewart asked Warren what she does to monitor the distribution of billions of dollars in government money, she said she, "stands on the outside and asks for more transparency and clarity." Hmm... sounds like what most students want from the Ad Board. Maybe she'll be successful...
...searched for "Domino's and disgusting," the whole first page of results dealt with the incident. One link screams "Never Eat at Dominos Again." The company has to move more aggressively to cancel out the negative reinforcement in the Google results. Domino's could, for example, purchase ads from Google that would appear at the top right corner of the page of "Domino's" search results. The ad could say "Domino's Apologizes" and link to the video from the company executive. Another ad could highlight a new promotion or discount. Right now, that space is blank on the page...
...Take a Commercial Break. Domino's is between ad campaigns. The recent commercials featuring CEO David Brandon in Washington promising customers a "bailout" via $5 Domino's pizza have stopped airing, and the company plans to unveil new commercials within the next week. Put them on hold, says Subler, the brand expert. "There's no need for mixed messages right now," she says. Her logic: Let things cool down for a few weeks. Introducing TV commercials for a new product may only serve to recall the incident. And people may wonder why the company isn't addressing the negative news...
...become estranged from his family, at one point thinking his 16-year-old son was twelve. But he didn't stay out of the limelight for long: in the early 1980s he became an iconic pitchman for Miller Lite, appearing in the beer's famous "tastes great, less filling" ad campaign. Madden's barely restrained enthusiasm made him a natural salesman and he showed a knack for making anything - even foot fungus treatment - seem exciting: ("Boom! Tough-Actin' Tinactin...
...fight against online piracy is offering users legitimate - but very cheap or even free - alternatives. In that respect, the industry deserves some credit. Competition for iTunes has toughened considerably in recent months. Spotify, which allows users to stream music for free in return for watching the odd ad online, has proved a hit since launching last October with the backing of the industry's big labels. Such services are "signs the music industry is waking up to the fact the best way to fight free isn't in the law courts, it isn't in parliament," says Mulligan...