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MySpace's story is an almost stereotypical coming-of-age tale for Internet start-ups, a modern-day bildungsroman of social networking. The idea was birthed in the seedy underworld of the Internet by the same folks who brought you such innovations as spam, the pop-up ad and spyware. The site itself was a rip-off, a hastily thrown-together clone of its predecessor Friendster. Both sites missed the heyday of the Web bubble, but there's something to be said for persistence and a good idea, and MySpace quickly grew far beyond anyone's expectations. (See TIME...
...month after General Motors announced that it was preparing to spin off or drop Saturn as part of the effort to regain viability, the beleaguered automaker is now spending millions of dollars on ads for Saturn during the telecasts of the NCAA Basketball Tournament. "We're Still Here," one ad emphatically says, as if to squash rumors to the contrary. "It was an odd thing to see because it's a short-term fix. It's obviously part of a holding action," says Alan Baum, an analyst with The Planning Edge in Birmingham, Mi. (See the 50 worst cars...
Broadcast's new enemy is digital media, including venues like Hulu that were created by the networks themselves, which cut into their ad dollars. Last year Heroes creator Tim Kring gave a legendary rant about how viewers using TiVo or DVDs or downloading - legally or not - cut into the show's audience, leaving "the saps and dips____ who can't figure out how to watch it in a superior way" to watch live TV (which still counts most for ad dollars). In one sense he was right, if undiplomatic. But only half right, because technology also makes it possible...
...once we get to the actual buying of what Treasury is gingerly calling "legacy assets" (I'm hoping for a public-service ad campaign with the slogan "It's not toxic, it's a legacy"), things may shake out much differently from what Wall Street hopes and Krugman & Co. fear. Both sides in the debate seem to expect that the asset purchases will provide nothing but benefits to the banks that sell. That's not a safe assumption. We don't yet know what private investors will be willing to pay for those once-thought-to-be-valuable legacies. With...
Geithner, his predecessor Hank Paulson, FDIC chief Sheila Bair and Fed Chairman Ben Bernanke have so far used ad hoc powers to erect two of those crucial four pillars. Last fall they introduced Fed-sponsored insurance for money-market deposits, the equivalent of the FDIC insurance that exists for regular bank accounts. At the same time, they opened Fed lending to financial-services companies, making the Fed the lender of last resort for those firms, just as it is for traditional banks. In the past two days, Geithner unveiled the final two safeguards that he, Bernanke and Bair believe will...