Word: addingly
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...White House hoping to avert an electoral catastrophe in November? One clue can be found coded in the attack ads now chewing up the airwaves in New England. "Who is Scott Brown really?" an ominous voiceover asks about the Republican candidate vying for Ted Kennedy's former Senate seat. The ad's answer comes in a quick montage of conservative Republicans, past and present - George W. Bush, Dick Cheney, Rush Limbaugh, Mitch McConnell - followed by a populist pitch. "He'll block tougher oversight of Wall Street, give more tax breaks to the wealthiest," the breathy announcer continues...
...thing right: the ratings were lower. To be fair to NBC, so were the costs. Even getting no more viewers than Leno did in late night, the network was reportedly ahead in ad revenue. But that was no comfort to NBC's affiliates, the local stations that make up the network by agreeing to air NBC shows. Their nightly newscasts suffering, they found The Jay Leno Show even less amusing than TV critics did and threatened to revolt...
...Leno Show was exactly the wrong solution for NBC's problems, those problems remain real, and they are not only NBC's. DVRs and online media are still killing ad money, and audiences are still shrinking. There may not be room for three big networks programming three hours a night anymore...
Clearly, some rivals don't. Southwest Airlines has mocked the majors in a series of advertisements that point out its own free checked-baggage service. JetBlue did likewise in a recent ad, offering a faux travel product to non-JetBlue flyers, the Extrago Sherpa Shirt, which "can hold an entire trip's worth of necessities, including the $20 bill you'll save by not checking...
...Brown would move the country backward to "the failed policies of the Bush-Cheney Administration" if elected. On Tuesday she's expected to fly to Washington for a fundraiser - an unusual move so close to an election, and one that has fueled speculation that she's in real trouble. Adding to that image is a last-minute TV ad buy in Boston and Springfield by the Massachusetts Democratic Party; that push is likely financed by Washington Democrats with money sorely needed to defend vulnerable incumbents or finance challenges in the six seats where Senate Republicans are retiring...