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...cost the company, but it has acknowledged that it is about the same as last year's television buy for a spot dubbed "I chose..." which now can be seen on the company's website. The ad features mothers talking to their daughters about the need to address HPV concerns. Gardasil protects against four strains of the HPV virus, two of which cause 70% of cervical cancer cases. The other two strains can cause other HPV manifestations like genital warts. A study last year published in the New England Journal of Medicine has also found a link between the virus...

Author: /time Magazine | Title: Selling Gardasil at the Movies | 6/19/2008 | See Source »

...millions. "This is not even a question of choice for the poor," says the AL's Razzaq. It's a global problem, but Moeen knows all too well that in this case, as he says, "bread is as important as freedom." The caretaker government has frantically tried to address the crisis, draining waterlogged lands for cultivation and growing alternate crops like potatoes in between harvests. But little can be done to avert the fact that, over the past three years, rising inflation has led to an additional 8.5% of the country's households falling below the poverty line (nearly half...

Author: /time Magazine | Title: General Command | 6/19/2008 | See Source »

...weeks, Lehman battled Einhorn's assertions. Some of the Wall Street analysts who follow the firm dismissed him as a half-informed dabbler. Then Lehman disclosed that it had lost $2.8 billion in the second quarter. It raised $6 billion by selling new shares, addressing Einhorn's concerns about overindebtedness. It removed its chief financial officer and chief operating officer. Chief executive Richard Fuld got on the company public-address system and declared, "Einhorn didn't lose us $2.8 billion. We lost...

Author: /time Magazine | Title: The Crusading Hedge-Fund Manager | 6/19/2008 | See Source »

...should know. He had already married Lyon and Martin once before, in 2004. "Disgusted and outraged" at President George W. Bush's State of the Union address that year, the mayor decided to challenge California's ban on gay marriage by giving a marriage license to the couple. More than 4,000 other couples followed suit, and while their weddings were later voided, the court challenge led to last month's Supreme Court decision in favor of gay marriage...

Author: /time Magazine | Title: From Gay Marriage's Ground Zero | 6/17/2008 | See Source »

...expected to be in the middle of a fight for gay marriage: "Gay marriage was not on my radar. No one had asked me what I thought about it, and I had never really given it any thought one way or another." But the Bush State of the Union address changed all that. "I just felt deeply disconnected to my country, about which I care about very much," he said. "So I decided I'd make my stand by marrying one couple, and we decided [in 2004] we'd issue a marriage license for Phyllis and Del. Little...

Author: /time Magazine | Title: From Gay Marriage's Ground Zero | 6/17/2008 | See Source »

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