Word: adds
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Dates: during 1930-1939
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...that whereas the $5,000 automobile of 1911 now sells for $2,000, the $20.000 house of 1911 still sells for $40,000. Pointing out the frontier still to be crossed, FORTUNE concluded that "if the industry could build a good house to sell at $4,800, it would add 60% to its small-house sales in its present market. ... If the industry could build a good house to sell at $3,600. it would double its post-War residential output, which in 'normal' years has amounted to $3,000,000,000, and invade the new market...
...under present conditions a homeowner may usually obtain only 55% on a conservative first mortgage. The company plans to consolidate first and second mortgages, to lend 75% of the value of house & lot on reasonable terms, the financing to be handled by an affiliated company. General Houses expects to add later a line of still cheaper houses for large-scale projects, also a de luxe line which will be to it what Cadillac is to General Motors...
...might also add that I consider Mr. Paley most generous in putting your program on the air two months before you begin paying for the time. In fact it is by far more generous than the press treats the broadcasters...
...phenomenally popular The Art of Thinking Abbe Dimnet showed how men could add to their stature by taking thought. Lest mere headwork make them top-heavy he now writes more roundedly of the manly stature he believes all men desire. Motive for that desire he finds twofold-"the longing to live happy and the dread of dying ordinary." This longing, this dread induce men to follow strange teachers, strange doctrines. Hipped on some, they hobble along on others. But the true pilgrim's progress is not forwarded so much by crutches as by a comforting rod & staff. Such...
John Dewey: Most renowned of living American philosophers, we rejoice to add our sprig of laurel to his crown...