Word: adds
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Dates: during 1930-1939
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...kind of branded product from mouthwash to maple syrup. Most of these are counted in such big, general groups as the Federal Council of Churches (24,000,000), General Federation of Women's Clubs (2,000,000), Parent- Teacher Association (2,000,000), but many admen would also add the U. S. Government and the nation's schools to their list of potential debunkers.- Last week the American Druggist, Hearst-owned monthly that goes to 43,000 of the 58,000 retail druggists in the U. S., sought public support for the most ambitious counterattack to date...
Their network does not draw the big glamor shows aglitter with expensive stars, but it does a solid business with sponsors who spot their advertising in chosen areas by using small clumps of stations, who economize on talent costs by using recorded programs, who add to NBC and CBS advertising intensive MBS regional coverage, has as well a collection of sponsored shows which uses its full network. Their business has grown from a gross of $1,364,876 for 1935 to $2,269,078 for 1937. The first eight months of 1938 brought them $1,673,913 and contracts already...
...every-Thursday" for every retired Californian over 50 is the golden promise which fortnight ago won Sheridan Downey the Democratic nomination for the U. S. Senate over Senator William G. McAdoo. The scheme would add an estimated $1,315,766,400 to the State budget. How Californian capital cottons to this benign idea of legislating Utopia became apparent last week when California offered for sale for unemployment relief $2,000,000 worth of registered warrants payable in February. Such State borrowings as recently as August 12 were easily sold at .75%. Last week there was but one bid, from Bankamerica...
...indigent aged (over 65), the blind, and to dependent children (effective September 1) was approved last week by the U. S. Social Security Board, Virginia qualified for Federal old-age assistance. Result: every State in the union now provides such assistance. Total aged now Federally aided: 1,721,000. Add for Virginia...
...instrumentalists), Composer Scott has recently created a "jazz laboratory" at CBS. Here, with recording equipment, engineers and arrangers at his disposal, he is continuing his curious task of building music directly for the microphone. His method is to start one player on a rhythm or a phrase of melody, add another instrument, adjust the balance between the two, throw in a dash of drumming or a splash of saxophone, and simmer the resultant mixture until ready for recording. With the help of recordings and re-recordings he can finally work up this concoction into a sort of musical composition...