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Word: adds (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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DeSoto. Hudson. Duesenberg. Packard. And now you can add Plymouth to the long list of American car brands no longer gracing auto showrooms. DaimlerChrysler executives announced Wednesday that the company is discontinuing the brand after 72 years. Earlier this decade, when Plymouth's sales begun to slump, Chrysler reinvented the brand as an economy line of cars for young families, branding it with the slogan "One Clever Idea After Another." At the same time, Plymouth's mid-sized Breeze sedan and the Voyager minivan received enthusiastic reviews from automotive magazines. But last year, after Chrysler merged with German auto giant...

Author: /time Magazine | Title: Plymouth Rocked; Chrysler Sinks a Brand | 11/3/1999 | See Source »

DeFuniak says hiring Achieva is a bid not only for better results but also for efficiency. For $60,000, he can add one new guidance counselor, which would just reduce the student-to-counselor ratio to 650 to 1. Moreover, the person hired would be saddled not only with giving college advice but also with staying on top of disciplinary and psychological problems. For the same amount of money, DeFuniak is planning to employ three Achieva counselors to do only test prep, a service he expects to translate into a 50-point jump in SAT scores. He says such gains...

Author: /time Magazine | Title: Guidance For Sale | 11/1/1999 | See Source »

...here's the good news. Such attacks are still rare; they can easily be detected; and all it takes to prevent them is common sense. Turn off file sharing in your network control panel. Add password protection to your most precious files. And for goodness' sake, don't ever, ever open an e-mail attachment from someone you don't know and trust like family...

Author: /time Magazine | Title: Hacker's Delight | 11/1/1999 | See Source »

...WHEN LETTER WRITERS ATTACK: Razor-edged vituperation may not add to enlightened discourse, but it has its pleasures--when you're not on the receiving end, at least. Our readers get wrathful at outspoken supporters of controversial politics, such as Lisa Bochard [NATION, May 24], shown with her M-16, whose recommendation that "teachers should be encouraged to have guns" earned the animus of 52: "When I read that, I had to scream." "Bochard's pathological relationship with her weapon makes me hope there are no little children who call her Mommy." "Pistol-packing pedagogues can teach the four...

Author: /time Magazine | Title: Patrick Smith's Mailbag | 11/1/1999 | See Source »

...look for new strategies to thrive in the turn-of-the-century economy. Business is booming across America, but small business is not doing--and cannot do--business as usual. Start with the search for workers. Unemployment has dropped nationally from 7.8% in June 1992 to its current 4.2%. Add to that the challenges of meeting tough demands from Big Business customers, avoiding the pitfalls of e-commerce and financing a fledgling firm without losing control, and you've got a climate for small businesses that is at least as challenging, and sometimes as fatal, as a sharp business downturn...

Author: /time Magazine | Title: Struggling With Success | 11/1/1999 | See Source »

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